About GTM Rx
The consultant has carried the quota.
GTM Rx is led by Otis C. Clark IV, a go-to-market practitioner whose programs set records at some of the largest B2B companies in America — before he ever called himself a consultant.
Otis C. Clark IV
Strategy & execution consultancy for B2B companies in manufacturing, technology and business services.
Otis built his career where go-to-market strategy meets the field: designing pilots, running them, and turning what worked into national models. His work spans new client acquisition programs, entertainment industry sales, industrial distribution and enterprise strategy partnerships with FranklinCovey and Gartner.
The through-line is understanding that sales is a manufacturing process that predictably reproduces what it is designed to produce — and that in selling, people are the irreplaceable components while products and services are the interchangeable parts. Otis develops that thinking in his upcoming book, Making Influence, which applies the time-tested principles of manufacturing to the work of sales. A theologian, an avid learner and a proud product of adoption, he puts meaningful connection first and treats revenue growth as the logical result rather than the goal. GTM Rx brings that ordering to every engagement: Diagnose, Treat, and Revitalize. It’s systems thinking with a human lens — diagnose the system, treat the critical needs, and revitalize performance with the people who do the work.
Track record
Programs that set records, then became the standard.
Sherwin-Williams
Go-to-Market Strategy & Business Development- Designed the Sherwin-Williams Residential repaint go-to-market pilot for Atlanta, producing record-breaking new account growth that became the national model for increasing accounts and sales growth.
- Supported micro-financing business development campaign and grew revenue and client engagement with residential repainters who typically purchased from Big Box competitors. Designed and implemented the go-to-market launch for Entertainment Industry sales — over 300 feature films and TV shows supported in nationwide across a three-year span and growing revenue Millions YOY. Participant in the Grainger Consulting Services Development program, gaining insight from the strategic framework of MRO procurement on business performance
Grainger
Sales Strategy & Field Enablement- Developed sales strategies for Grainger field sales teams, improving sales governance policies and optimizing processes to achieve growth in key markets including Manufacturing, Data Centers and Power Generation.
- Developed new technologies and integration with key accounts including Amazon and QTS data centers, Crown Bakeries and Ace Industrial Crane — millions in business growth with a concurrent reduction in cost of goods sold and service costs. Optimized business embedment strategies reducing time to deploy from weeks to days while gaining share a wallet and client engagement YOY for 4 concurrent years. Participant in the Grainger Consulting Services Development program, gaining insight from the strategic framework of MRO procurement on business performance including inventory management, e-procurement integrations, data analytics and process improvement with Grainger clientele.
FranklinCovey
ENTERPRISE BUSINESS DEVELOPMENT STRATEGY- The highest-performing Account Executive during his tenure, excelling in revenue growth, logo count, client engagement and profit growth Achieving the highest sales in the fiscal year during his first year in the role and exceeded the qualification for Chairman's Club in both of his two years at the company.
- Selected by Executive Leadership to serve on Company Culture Council and advise business leaders on the impact of company strategy on employee engagement and client experience. Routinely advised C-Suite business leaders across the country on business strategy, execution, mindset and communication principles to drive performance, engagement and belonging with team and organizations.
Practitioner first
Every recommendation comes from programs Otis designed, sold and ran — not theory borrowed from a deck.
Systems over blame
Following tested principles for quality management in manufacturing: fix the process, the policies and the hand-offs, so good people can produce great results.
Measured outcomes
Account growth, logo count, profit growth, lower cost of goods and service — the scoreboard is always the business.
Preview what the system reveals about your priority.
Rank your seven go-to-market areas and assess the most critical one for your business. A complete assessment requires a paid GTM Rx engagement.
Start the assessment